Why is it beneficial to have a dedicated IP address?
When it comes to hosting a domain on a shared server, there is a question mark: Is it necessary to have an IP address dedicated only to my account? Why not a shared IP address with the other accounts? Using a dedicated IP address you benefit from the following advantages, but what is an IP address?
What is an IP address?
The acronym IP comes from Internet Protocol and defines the unique IP addresses assigned to each computer that is connected to a network. The Internet Protocol (Internet Protocol address) plays the role of a unique identifier and is used to provide us with the current location of a computer or a website in a certain network
What is the difference between a shared and a dedicated IP address?
The difference between a shared IP address and a dedicated one is simple. The shared IP address is a single address that is used by several websites. In this case, the web server will have to work harder to distribute the information to the correct website.
Having a dedicated IP address means, first of all, that the website will have its own address and can be accessed directly from the Internet using the IP address or the domain name.
Why Dedicated IP?
There are many reasons why it is recommended to use a dedicated IP address on a Shared Hosting server, some of the main reasons:
Increased stability
The fact that several websites share a single IP address on the Internet shows us a clear picture of the difficulties that can appear at a single website. Imagine that a website hosted on a Shared Hosting server, just like yours, was marked as infected/virused or that the IP address was entered into a SPAM list. Unfortunately, it is possible that your website may indirectly suffer from problems without having a connection, however, a dedicated IP address allows you to control the reputation of the website and you will no longer be affected by the activity of other websites.
It allows you to access the website whenever you need
Sometimes it is necessary to check how the website will look without having a domain set in DNS and without launching the website on the Internet. Dedicated IP addresses offer the possibility of accessing the server directly without changing the DNS settings of a domain.
It is beneficial for the reputation of the email server
As already mentioned above, using a shared IP address can cause unpredictable problems and email services can be affected in this case. There are situations when a user, using an IP address shared with other websites, manages to block the IP address to different destinations or even enter it into the global SPAM lists, this could affect email services. Using a dedicated IP address these problems will be isolated and will not affect you.
It is a plus for the company's identity
If you will host your own online store or any type of website oriented towards online commerce and you want increased security for customers, it is absolutely necessary to use a dedicated IP address together with an SSL certificate. Customers will feel safer buying from a website that uses SSL and implicitly a dedicated IP address.
It helps to index the website faster
Search engines, such as Google, use the IP address of the website to identify whether or not it is worth adding extra value to external links. As a rule, links from websites associated with a shared IP address are less important and can have a negative impact on SEO optimization and indexing. For this reason it is beneficial to use a dedicated IP address.
